Target Market

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 Customer Profile:



The clients will be millennials business people that would want to work in a futuristic/technology based work building and would want to live in an island environment (Paphos, Cyprus) 

There aren't many modern buildings in Paphos so this would be a new opportunity for people with these criteria.

Paphos has the least population in Cyprus, so it is perfect who hate traffic and there isn't a lot of job competition. 

Residences are really close in distance, even if that space of residence is in another city the transportation would be from 30 minutes to 1.5 hours. 

 Paphos is a touristic place so a lot of people and workers talk English, so this is also great for international clients. Paphos has the highest percentage of foreigners living there at 38%. 

In addition, since a lot of companies have been encouraged to move their business generally in Cyprus, there are a lot of wealthy millennials looking to invest further or open their businesses to new workspaces.


 





References: 

Meli (2021) Available from: https://www.melipropertyservices.com/real-estate/latest-population-data-for-paphos/# (9 May) 

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